Soibi Andrew-Jaja enjoys helping startups and rapid-growth businesses innovate and succeed. A mission-driven leader, she has almost 15 years of strategy and operations leadership experience globally, in operations, strategy, e-commerce, real estate, healthcare, and services organizations. She attributes her operational expertise and data driven approach to her experience and success at Amazon. She has enabled companies, ranging from startups to Fortune 5 to operationalize and integrate new ideas and initiatives that drive meaningful customer value. Recently Soibi led operations from an early phase through exit and now wants to share that experience and knowledge with other founders. In her spare time, she plays tennis and mentors founders and small businesses in developing nations.